So, you decided to set up a Patreon page. Congratulations! This is a huge step in your career and you are on your way to making your dreams reality. However, the work doesn’t end here. Actually, it just started! A Patreon page is the first step, but you now need Patrons.
It’s best to create a Patreon page after you already have a decent amount of followers, because then you can use your existing influence to build a community of Patrons right off the bat.
This isn’t to say that it’s impossible to be successful on Patreon without a pre-established fan base, but be prepared to dedicate yourself to building a community of loyal supporters.
How do you build a community?
First, you need to identify who your supporters are. Then, you need to cater to them. Target your social media postings toward them. Create content you know they’ll love.
These are real people and they will be the reason why you are able to do what you love, so keep them in mind.
Once you have a solid understanding of who your supporters are, create content that you know will entertain them, while simultaneously appealing to new followers.
Understanding your audience will also help you identify which types of social media platforms are the most profitable. For example, a younger fanbase will probably be more active on sites like Twitter, while older demographics often gravitate towards Facebook.
There are a few methods you can use to identify what your supporters want from you. One is by asking them directly through online polls. Remember to keep questions clear and concise!
You should also review your previous social media posts and content and take note of what was popular. Figure out what’s working by looking at which types of posts and content got the most likes, shares, or retweets. Then incorporate the same style into future content to carry your momentum forward.
Lastly, use analytic programs to measure interaction with your posts on different sites. Patreon, Facebook, Twitter, and Tumblr have their own analytics, and you can use outside apps for analytics on Instagram. I recommend Statigram. The Facebook analytics are especially useful because you can see how many people clicked on the links to your Patreon page.
The most essential part of this is linking every online platform you have a presence on to your Patreon page. If someone decides that they want to support you, you need to make it easy for them to do so. They shouldn’t have to spend more than a few seconds searching for your Patreon page. Put the link to your Patreon page in your profile on every social media site.
Once you become established on Patreon, you need to post content routinely. Your patrons want to know when to expect content from you, so give them a reason to look forward to it! Organize your workflow by making a calendar for posts and content. This will help keep you on track and help simplify difficult concepts.
Capture your audience’s attention by writing killer headlines with keywords to help people find you on popular search engines. And don’t forget to mix it up with fun images and videos.
Remember to make everything cell phone friendly and easy to read. People have a lot to scroll through these days, so help yourself stand out by posting material that is impossible to ignore.
Do your best to keep a presence in online forums, these are great places to network online!
Make use of Facebook groups. Find groups that are related to what you’re working on, then jump in and tell them all about your projects! For example, if you find a Facebook group all about Lord of The Rings, tell its members that you made an awesome Hobbit Drinking Medley video and would love to hear their feedback.
Finally, consider using advertisements to draw traffic to your Patreon page. This allows you to target your niche audience and hopefully find new Patrons.
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